Get to know us better and immerse yourself in the world of OPINION by browsing our selection of case studies,

gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!

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Image study 2020

Top rankings for Opinion

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Ranking of Institutes 2017

OPINION - rank 33 among the German market research institutes

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Sustainability award for 2017

Social responsibility matters to us. That’s why OPINION took part again in the EcoVadis certification programme. Thanks to our good performance our Silver status award was confirmed in 2017, placing...

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What should you consider when conducting quantitative market research with children?

We are often asked what to consider when doing research with children. Can a 6-year old answer a questionnaire on her own – without the help of her parents? How to address the children properly? Which...

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Market research that is quick but NOT dirty – a case study

Sometimes results are desperately needed - rather sooner than later ...

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OPINION’s mobile-optimised online questionnaires

From iPhone and Samsung to HTC, the use of smartphones and tablets is on the rise worldwide and mobile devices are playing an ever greater role in online questionnaires as a result.

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