Top Issue | Case Studies

Benchmarking for a Beverage Company – a case study

Ensure product quality through benchmarking and recognise long-term trends!

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Top Issue | News

Identify Emotional Purchase Drivers with Scent Testing

Almost 60% of shower product buyers check the fragrance before deciding to buy.

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Top Issue | News

Quantitative Market Research with Children - what needs to be considered?

Can a 6-year-old already answer a questionnaire without the help of her parents? How should the children be addressed?

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Top Issue | Case Studies

Image Analysis – a case study

A manufacturer of building products wanted to improve its brand image...

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Top Issue | Case Studies

Capture Authentic Ethnographic Insights for a Deeper Understanding of Your Consumers

Online communities as a supplement to the classic product survey

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Top Issue | Case Studies

Market Research "Quick but NOT Dirty" – a case study

Sometimes results are required urgently - the sooner the better ...

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