Life is boring!
That’s a matter of opinion. We can check how relevant it is. Our methods
Everyone has a sweet tooth.
That’s a matter of opinion. We’ll get to the bottom of things! Our methods
Nuremberg is the most beautiful city in the world.
That’s a matter of opinion. We can help you understand motivators and barriers. Our methods
As long as it is convenient!
That’s a matter of opinion. We provide insight into consumer behaviour. OUR METHODS

There’s a person behind each and every piece of market research data.

Located in the German city of Nuremberg, OPINION is a leading market research institute for ad hoc and tracking studies. OPINION is part of the INTEGRAL-SINUS-OPINION Group.

For more than 25 years, we have been helping our clients to understand what motivates their customers around the world. Our long-standing experience makes us true experts in consumer behaviour. We get to the heart of complex matters by taking the right methodological approaches, providing easy-to-digest reports and clever insights. Individual, innovative and inspirational.

And what motivates your customers? We’ll help you find out.

Don’t hesitate to get in touch – we look forward to hearing from you.

Phone: +49.911.393 64 0


Everyone dances to a different tune

We use a wide range of innovative and proven quantitative and qualitative market research methods to analyse what makes your consumers tick and how they reach decisions.


Successful product development all the way up to the launch or relaunch

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Winning brand and communication strategies

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Create great customer experiences

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International market research studies

International market research studies

As a member of the Research Alliance, a global network of independent institutes, we connect international and local research.

To our stories
Looking behind the numbers


Facts & figures
Über unsere Arbeit

No Corona Blues at OPINION – Generate Qualitative Insights Digitally

The key word of the moment now surely is the Corona exit, to escape from the beginning blues that follows the great number of Corona restrictions.

People as well as companies and politics equally search for a way to overcome the crisis.

The impetus is presumably guided by individual motives and needs, equally torn between the desire to return to old routines and the search for stability and perspective.

The result is a new order of values. Everyone is demanded and challenged rationally and emotionally!

As experts for consumer behaviour, we offer you the possibility to stay in touch with your consumers and customers, despite contact restrictions

Use the chance to understand the new dynamics and agility of the consumers and to further expand and strengthen the trust into your brand, your company.

Generate with OPINION e.g. individual insights via digital focus groups or in-depth explorations. While it was rather strange to meet virtually 6 weeks ago, it is now for many a new everyday life.

We at Opinion are happy to offer you our expertise and the conduction of a qualitative project via modern means of communication. For that we rely on established partners and solutions (from software to moderation) as well as anonymity and data protection of participants and the confidential treatment of your ideas.


Qualitative Studies - Digitally with Opinion (PDF download)


You need reliable facts? Also here we are of course at your side, whether in the test studio (observing the contact restrictions) or as usual via online surveys.


Have we aroused your interest?
Let us know. We will be happy to advise you!


Phone: +49.911.393 64 0



Cosmetics & personal care
Chemical industry
Pharma products (OTC)
Household products & cleaning agents
Durable goods
Terminology and useful information

iHUT, moment of truth und brand tracking?

Market research has its very own unique set of vocabulary. We explain the nuts and bolts of our methods and show you what’s relevant. 

Market research terminology