Life is boring!
That’s a matter of opinion. We can check how relevant it is. Our methods
Everyone has a sweet tooth.
That’s a matter of opinion. We’ll get to the bottom of things! Our methods
Nuremberg is the most beautiful city in the world.
That’s a matter of opinion. We can help you understand motivators and barriers. Our methods
As long as it is convenient!
That’s a matter of opinion. We provide insight into consumer behaviour. OUR METHODS

There’s a person behind each and every piece of market research data.

Located in the German city of Nuremberg, OPINION is a leading market research institute for ad hoc and tracking studies. OPINION is part of the INTEGRAL-SINUS-OPINION Group.

For more than 25 years, we have been helping our clients to understand what motivates their customers around the world. Our long-standing experience makes us true experts in consumer behaviour. We get to the heart of complex matters by taking the right methodological approaches, providing easy-to-digest reports and clever insights. Individual, innovative and inspirational.

And what motivates your customers? We’ll help you find out.

Don’t hesitate to get in touch – we look forward to hearing from you.

Phone: +49.911.393 64 0


Everyone dances to a different tune

We use a wide range of innovative and proven quantitative and qualitative market research methods to analyse what makes your consumers tick and how they reach decisions.


Successful product development all the way up to the launch or relaunch

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Winning brand and communication strategies

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Create great customer experiences

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International market research studies

International market research studies

As a member of the Research Alliance, a global network of independent institutes, we connect international and local research.

To our stories
Looking behind the numbers


Facts & figures
Über uns

OPINION welcomes new colleagues

New to the team in 2020

Jennifer Kaiser

Jennifer Kaiser studied economics in Nuremberg with a focus on empirical economic research and behavioural economics. Her interest for working with data led her to several jobs in the areas of labour market research, behavioural research, geomarketing and consulting during the course of her studies.

Since June 01, Jennifer Kaiser is now part of the OPINION team and has been supporting us as a Junior Research Executive in the field of FMCG.


Susanne Waas

During her psychology studies (B.Sc. and M.Sc.) at the University of Regensburg, followed by an advanced training as a system therapist, Susanne Waas acquired a profound understanding of the human psyche. Besides scientific research methods, she was able to acquire a wide range of discussion and questioning techniques. Since April 2020, she has supported OPINION initially for 6 months as a trainee, now since October 2020 as a Junior Research Executive in the field of qualitative and quantitative market research.


Cosmetics & personal care
Chemical industry
Pharma products (OTC)
Household products & cleaning agents
Durable goods
Terminology and useful information

iHUT, moment of truth und brand tracking?

Market research has its very own unique set of vocabulary. We explain the nuts and bolts of our methods and show you what’s relevant. 

Market research terminology