Doreen Kohl joined the OPINION team as a senior research consultant on 1 September. Her duties include taking care of and extending existing key accounts. The communications and media specialist has more than ten years of experience in conducting both qualitative and quantitative research for market research institutes. Her work to date has focused on consumer/durable goods and online research and her previous employees include StraightONE GmbH (formerly Blauw Research GmbH) and Psyma Online Research GmbH.
Veronika Weber studied socioeconomics in Nuremberg. Her course focused on media, market and social research and she investigated consumer preferences for a product innovation as part of her master’s thesis. She built on her experience of researching consumer behaviour by completing various internships in marketing and market research in both Germany and abroad. Veronika joined OPINION as a junior research executive for the FMCG sector on 1 July.