Life is boring!
That’s a matter of opinion. We can check how relevant it is. Our methods
Everyone has a sweet tooth.
That’s a matter of opinion. We’ll get to the bottom of things! Our methods
Nuremberg is the most beautiful city in the world.
That’s a matter of opinion. We can help you understand motivators and barriers. Our methods
As long as it is convenient!
That’s a matter of opinion. We provide insight into consumer behaviour. OUR METHODS

There’s a person behind each and every piece of market research data.

Located in the German city of Nuremberg, OPINION is a leading market research institute for ad hoc and tracking studies. OPINION is part of the INTEGRAL-SINUS-OPINION Group.

For more than 25 years, we have been helping our clients to understand what motivates their customers around the world. Our long-standing experience makes us true experts in consumer behaviour. We get to the heart of complex matters by taking the right methodological approaches, providing easy-to-digest reports and clever insights. Individual, innovative and inspirational.

And what motivates your customers? We’ll help you find out.

Don’t hesitate to get in touch – we look forward to hearing from you.

Phone: +49.911.393 64 0


Everyone dances to a different tune

We use a wide range of innovative and proven quantitative and qualitative market research methods to analyse what makes your consumers tick and how they reach decisions.


Successful product development all the way up to the launch or relaunch

More information


Winning brand and communication strategies

More information


Create great customer experiences

More information
International market research studies

International market research studies

As a member of the Research Alliance, a global network of independent institutes, we connect international and local research.

To our stories
Looking behind the numbers


Facts & figures
Über uns

OPINION welcomes new colleagues

New to the team in 2021

Sandra Rothmeier

Sandra first studied sociology in Erlangen and then deepened her knowledge in her Master's degree in Bamberg. Due to her great interest in market research, she was able to gain practical experience in this area as well as in marketing insights and sales during her studies.

Since April 2021, she has been supporting the OPINION team as a Junior Research Executive.


Stefan Körling

Stefan studied economics in Nuremberg and then specialised in the area of controlling in the FACT Master's programme. He deepened his knowledge in practice as a working student and intern at HypoVereinsbank, MHP Porsche and also at OPINION. Most recently, he worked as a property controller at Project Immobilien.

He is part of the OPINION team as Controlling Manager since May 2021.


Jonas Weinen

Jonas studied Media and Communication Science at the TU Ilmenau with a focus on research methods and evaluation. He discovered his enthusiasm for consumer opinions during internships at home and abroad.

Since June 2021 he supports OPINION in the field of qualitative and quantitative market research.


Cosmetics & personal care
Chemical industry
Pharma products (OTC)
Household products & cleaning agents
Durable goods
Terminology and useful information

iHUT, moment of truth und brand tracking?

Market research has its very own unique set of vocabulary. We explain the nuts and bolts of our methods and show you what’s relevant. 

Market research terminology