Shopper research examines shopping processes, shopping behaviour, and the shopping habits of consumers. The insights gained are used to tailor the point of sale precisely to the behaviour and habits of your shoppers and to better understand them. We identify different shopper types for you.
Gain sound insights into the purchase planning process and possible starting points for managing purchasing behaviour for individual products or product categories. Shopper research provides you with input for optimising your strategy for sales and product presentation, for the product portfolio management, and for optimising sales stories that further relationships with retailers and consumers.
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