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gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!
The INTEGRAL-SINUS Group has merged with OPINION to form the new INTEGRAL-SINUS-OPINION Group.
In the “Context” sales revenue list published by Marktforschung.de in mid-February, Opinion made it into the top 25 of Germany's top-selling market research institutes for the first time.
Clean labelling with convincing ingredient declarations and compelling claims.
Claim Testing with the OPINION Claim Selector
From iPhone and Samsung to HTC, the use of smartphones and tablets is on the rise worldwide and mobile devices are playing an ever greater role in online questionnaires as a result.
Sometimes results are desperately needed - rather sooner than later ...
We are often asked what to consider when doing research with children. Can a 6-year old answer a questionnaire on her own – without the help of her parents? How to address the children properly? Which…
Veronika Weber supports our team since summer.
OPINION ist seit 2021 Teil der INTEGRAL-SINUS-OPINION Gruppe