STORIES

Get to know us better and immerse yourself in the world of OPINION by browsing our selection of case studies,

gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!

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About us

INTEGRAL + SINUS + OPINION: Three successful market research institutes merged into one group

The INTEGRAL-SINUS Group has merged with OPINION to form the new INTEGRAL-SINUS-OPINION Group.

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About us

Opinion in 23rd place in the "Context" 2020 sales revenue list

In the “Context” sales revenue list published by Marktforschung.de in mid-February, Opinion made it into the top 25 of Germany's top-selling market research institutes for the first time.

While…

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Effective on-pack communication

Clean labelling with convincing ingredient declarations and compelling claims.

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About our work

OPINION’s mobile-optimised online questionnaires

From iPhone and Samsung to HTC, the use of smartphones and tablets is on the rise worldwide and mobile devices are playing an ever greater role in online questionnaires as a result.

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About our work

Market research that is quick but NOT dirty – a case study

Sometimes results are desperately needed - rather sooner than later ...

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About our work

What should you consider when conducting quantitative market research with children?

We are often asked what to consider when doing research with children. Can a 6-year old answer a questionnaire on her own – without the help of her parents? How to address the children properly? Which…

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About us

We welcome a new colleague

Veronika Weber supports our team since summer.

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