Product tracking gets to the bottom of the question of how well your product performs in a competitive environment over time. The consumer's view of your product and its competitors plays a key role in the product's success.
Only those who continuously monitor product performance from the consumer's point of view know how trends and product acceptance are developing on the market. Product tracking measures the pulse of product performance. We track the performance of your product over time through the eyes of the consumer. We check how product perception changes between the survey dates and what the reason for the change is. This allows you to continuously adjust and optimise the parameters that ensure and improve your product's success.
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