Scents and their message are an important identity feature for many branded products, not only for perfume but also for cosmetics, shower gel, detergents, and cleaning agents, for example. Scent testing makes it clear how important the sense of smell is to consumers. Even our language shows: from "a good nose", "sniffing into something", "being enchanted by the scent" to "not being able to smell something", scents often have a stronger influence on our physical and mental experience than we think. For example, almost 60% of shower product buyers in Germany smell a shower product before they buy it or put it back on the shelf.
Create emotional product experiences and differentiate your product from the competition with the "right" scent. Use scent testing to identify emotional purchase drivers. This allows you to control how consumers experience your product through their sense of smell.
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