Pricing research measures how different prices affect purchases and product perception. The price of products is one of the most sensitive issues for product success. It has a significant influence on the consumer's decision to buy or not to buy the product. An optimised pricing strategy provides the decisive framework for avoiding a false start when launching or relaunching your product, but rather for getting it off to a flying start.
Pricing research helps us find the optimum sales price for your product. The reaction of consumers to price changes is measured directly by asking them about their decision to buy at the price, or the price effect is determined indirectly through price analyses. There are various price research methods for this, e.g. the van Westendorp method, the Gabor Granger method, or conjoint analysis. We will be happy to advise you on which price research method is the right one for you.
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