Opinion stands for passionate market researchers with expertise, experience and enthusiasm. With around 30 permanent employees, we are small enough to be flexible and large enough to realise every project smoothly. We have many years of experience in coordinating and managing international studies: over 60% of the studies conducted by OPINION are international.
Laughing is good for you - even in hot project phases, nothing throws us off track.
Solutions have to be developed. OPINION achieves this through a mixture of experience, creativity, different minds and a great deal of commitment.
Respectful cooperation is the basis for trust and successful collaboration. At OPINION, this applies within our team, with our customers, and in our network.
There are always last-minute changes. OPINION is prepared for these changes.
Deadlines are getting tighter and tighter. OPINION delivers knowledge - fast, clear and well-founded.
OPINION is part of the INTEGRAL-SINUS-OPINION Group, which has its headquarters in Vienna. The sister institutes SINUS Markt- und Sozialforschung GmbH has locations in Heidelberg and Berlin, while INTEGRAL's headquarters is in Vienna as well.
OPINION also maintains a large number of national and international research and consultancy partnerships. OPINION has built up a global network of experts from a wide range of disciplines: Leading agencies and companies in the fields of consulting, direct marketing, brand technology, specialised research institutes, universities and renowned design experts cooperate with us - in some cases exclusively.
The INTEGRAL-SINUS-OPINION Group is advised by an interdisciplinary scientific advisory board with renowned experts from the fields of marketing, management, educational research, urban sociology and the church.
founding year
permanent employees
dependence on donors
brands who trust in us
returning customers
studies completed annually
interviews conducted annually
countries around the world
countries within multi-country-studies