The challenges of today's assortment policy of branded companies are well known: Consumers desire product variety; innovation and differentiation determine competition in saturated markets, shelves are overcrowded.
But what does the optimal assortment of a brand offer have to look like? How can customers' wishes, retail requirements and, of course, the company's own goals be all successfully fulfilled?
With the Portfolio Optimizer, you can perfectly tailor your assortment structure at the POS to the needs of your target group.
With the help of the Portfolio Optimizer using various multivariate analyses (TURF, MaxDiff, segmentation), it is possible, among other things,
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