Advertising tracking is a method of monitoring the effectiveness of advertising and measuring the success of communication measures over time. During the course of an advertising campaign, structurally identical but not identical samples from the same target group are surveyed at different points in time to compare the campaign's impact.
- What absolute effect is achieved with the respective advertising expenditure?
- How do we compare with the competition?
- How do impact indicators such as brand awareness, recall, favourability ratings, and brand image change over the course of a campaign?
- Is the advertising presence anchored in the content? Is it understood in terms of the campaign objective?
- Can an advertising portfolio be built up through the campaign?
- How does the campaign influence my target group in terms of their willingness to buy and use my product?
- Are there any differences in effectiveness depending on the media mix or use of media?
- Are there differences in effectiveness depending on the spending?
- What optimisation options are there for future campaigns?
- Is the willingness to buy your brand and your product increasing?
Advertising tracking measures the pulse of communication performance. Advertising tracking thus provides you with a powerful trend research tool that you can use to optimise your marketing mix in the long term and thus increase the success of your brand and your product.
Do you wish to investigate a similar matter?
Contact us today. We would be happy to help!
