Part of INTEGRAL-SINUS-OPINION Group

Everyone<br>Likes<br>Sweets!

Everyone
Likes
Sweets!

That's a matter of opinion.
We check how relevant it is!

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Nuremberg...

Nuremberg...

is the most beautiful city in the world!
That's a matter of opinion.
We can help you understand motivators and barriers.

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Children Just<br>Eat Pasta!

Children Just
Eat Pasta!

That's a matter of opinion.
Children are influencers as well.

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Filter Coffee <br>and Friends?

Filter Coffee
and Friends?

That's a matter of opinion.
Discover and understand the consumer's world.

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Behind Every Market Research Figure Is a Person.

Located in the German city of Nuremberg, OPINION is a leading market research institute for ad hoc and tracking studies. OPINION is part of the INTEGRAL-SINUS-OPINION Group.

For more than 25 years, we have been helping our clients to understand what motivates their customers around the world. Our long-standing experience makes us true experts in consumer behaviour. We get to the heart of complex matters by taking the right methodological approaches, providing easy-to-digest reports and clever insights. Individual, innovative and inspirational.

OPINION Stories

Coffee as a Victim of Inflation? 15% of Germans Limit Their Coffee Consumption Due to General Price Increases.

Coffee as a Victim of Inflation? 15% of Germans Limit Their Coffee Consumption Due to General Price Increases.

To the story
Market Research

Market Research "Quick but NOT Dirty" – a case study

To the story
Identify Emotional Purchase Drivers with Scent Testing

Identify Emotional Purchase Drivers with Scent Testing

To the story
Browse our stories

What Does OPINION Do?

Every Person Is Different

We use a variety of quantitative and qualitative market research methods to analyse what makes your consumers tick and how decision-making processes come about - innovative, well-founded and proven.

Market Research for Products

Our market research solutions support you throughout the entire product life cycle - from brainstorming and optimisation through to the launch or relaunch.

Market Research for Brands and Communication

We help you develop convincing strategies for your brand and communication to give you an advantage in a competitive environment.

Trade

Identify and understand shopper types, derive promotional measures, and put together ideal product ranges! In-depth knowledge about the shopper.

In Which Sectors Do We Operate?

Food

Beverages

Sweets

Cosmetics & Body Care

Energy

Pharmaceutical Products (OTC)

Household Products & Cleaning Agents

Consumer Goods

Tourism

Banks

Telecommunications

Market research in the area of fast-moving consumer goods and especially in the area of product testing is exciting, very realistic and (almost) always comprehensible.

Thomas Maurer (Managing Director)

Carrying out complex international studies is part of our expertise, as is understanding markets outside Germany. We are often logisticians, analysts and, above all, carers.

Michael Blum (Managing Director)

OPINION was founded more than 25 years ago and it is clear that professionalism, expertise, flexibility and the joint interaction between the institute and the customer are the key to success.

Rolf Körling (Partner)

I have been a fan of our partner OPINION for a long time because they are best in class when it comes to product life cycle research and consulting. I am therefore delighted that they are now part of our group of companies.

Manfred Tautscher (Managing Director of SINUS)

Overview of Our Website

Expertise

What can you expect from us? Where can we support you? What do we offer?

Stories

News about OPINION and our work

Jobs

Are you looking for an exciting internship or an attractive employer? You've come to the right place!

About Us

Who are we? And if so, how many? Learn more here...

OPINION-Group

We have been part of the INTEGRAL-SINUS-OPINION Group since 2021.