Brand tracking identifies how your brand status is currently characterised and how it changes over time. Ideally, the status quo of your brand is determined via a zero measurement, which is regularly supplemented by change measurements in subsequent tracking waves, preferably in the medium to long term.
Feel the pulse of your brand. To do this, survey your brand status at regular intervals. We determine your brand's health, the performance drivers, and their changes over time. With brand tracking, we identify your brand status, the potential, and the risks to your brand image. Brand tracking goes beyond the purely descriptive measurement of the Net Promotor Score (NPS). We not only show you how good your brand status is, but also the trend of your brand image. We also get to the bottom of the reasons why your brand is more or less powerful from the consumer's point of view.
Do you wish to investigate a similar matter?
Contact us today. We would be happy to help!