Advertising tests determine the resonance of communication measures with consumers. The psychological focus of attention on the advertising measure is of central importance for determining the advertising effect. The analysis of the effectiveness of communication measures identifies where turnover or sales-relevant optimisation can be applied.
Advertising tests provide insights into the success prognosis, resonance, conspicuousness, and image impact of a communication measure. They can be used flexibly for different questions to optimise the marketing mix and different communication formats. These include, for example, television ads, radio ads, display ads, billboard ads, online ads, packaging concepts, verbal concepts, animatics, claims, logos, shelf tests, testimonials, and much more. If required, an advertising media test can be transferred to advertising tracking or integrated as part of a marketing mix test.
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