Promotion tests provide you with information on how a promotion is received by consumers in the retail sector. As a comparatively short-term, time-limited element of the marketing mix, promotions are primarily used to promote sales. These include measures that are aimed directly at the consumer at the point of sale.
We use the promotion test to measure the attractiveness and reach of your promotion bundles in your relevant sales channels. This allows you to find out which promotion mix will achieve the greatest success.
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