Package Testing

Package Testing

Package Testing

In addition to product quality, packaging plays a decisive role for many products. The pack is not just the "container"; it transports, doses, protects, explains, attracts attention, and creates the first impression for the consumer—it is the face of the product! Packaging tests identify the appearance of a product's packaging.

  • How attractive is the packaging for the consumer?
  • What do customers like and dislike about the packaging?
  • What is the product expectation?
  • Does the packaging change the consumer's brand image?
  • What value proposition does the packaging communicate?
  • Does it encourage purchases?
  • At what price is the product with the packaging preferably purchased?

We help you package your product in the best possible way from the consumer's point of view. Use the packaging of your product as a point of contact at the point of sale. Shelf impact, communication performance, and brand fit can all be optimised with the packaging test. Other aspects of package testing include handling, i.e., how is the functionality or usability, not only once but also over a longer period of use? Ideally, handling tests can also be combined with design and shelf tests.

Do you wish to investigate a similar matter? 
Contact us today. We would be happy to help!