Market Research "Quick but NOT Dirty" – a case study
Working on a tight schedule? Under pressure to meet a deadline? Don’t panic! The seemingly impossible is possible when the client, design agency, and market research institute work together.
This case study presents the example of a quick check for negatives for print ads, during which we delivered the results just seven days after the initial briefing. This is far from our standard turnaround time, but it is achievable when the heat is on. We stand out for our flexibility and responsiveness.
| Tuesday, 14:30 |
Agency presents new campaign designs to client. Client is unsure whether the new designs communicate the right key message and whether they are appealing to the relevant target group. What should they do? They decide that they need to conduct some market research. The deadline for the next stage of production is Thursday of next week. It’s going to be tight... |
| Wednesday, 9:55 |
Client briefs OPINION, adding that the project is very urgent... |
| Wednesday, 10:53 |
Feedback from OPINION: proposed study design, questionnaire content and target group definition |
| Wednesday, 11:21 |
Agency to OPINION: “That sounds great. Could we have a quote?” |
| Wednesday, 18:41 |
OPINION sends quote to agency |
| Thursday, 9:54 |
Quote is accepted, costs are approved and work can begin... |
| Thursday, 12:34 |
10-minute questionnaire developed and sent to the agency/client |
| Thursday, 15:33 |
Feedback received about the questionnaire – a few small amendments are needed but everything else is great... |
| Thursday, 16:54 |
New version of questionnaire sent to client... |
| Friday, 10:09 |
Client makes a few additional small changes to questionnaire. Design team says they won’t finish working on it until the evening, by which point it will be too late :-( |
| Friday, 11:12 |
Questionnaire is amended again and sent to agency... 11:21am: Questionnaire approved. Design team says they may be able to get it finished that afternoon after all... It’s all hands on deck and we get everything prepared! |
| Friday, 12:41 |
The designs have arrived. We’ve been working on the programming at the same time. Now everything can get underway... |
| Friday, 15:23 |
Programming is complete and it’s time to quickly set up our panel |
| Friday, 16:25 |
Ready for take-off: the soft launch can begin |
| Friday, 19:06 |
Soft launch was successful. We’ve checked the data and it’s time for the full launch. Now we’ve just got to hope that we can get all the interviews done and dusted by Monday |
| Monday, 12:01 |
All interviews are complete! It’s now time to evaluate the responses and process the open-ended questions |
| Tuesday, 17:45 |
We’ve drawn up the tables and have picked out some verbatims as examples. We’ve created some charts of the key findings and filled them in. Now all that’s left to do is comment on the results... |
| Wednesday, 11:26 |
Everything is almost complete. We just need to do one final check... |
| Wednesday, 14:06 |
Results, a summary and recommendations sent to the client... within the desired time frame... |
| Wednesday, 15:54 |
Response from client: Perfect. Thanks very much! |
Do you also have a market research project with a tight schedule?
Contact us today. We would be happy to help!