2026 is a special year for us – OPINION is turning 30.
Three decades in which we have worked with you to ask questions, interpret markets and people, and help you make decisions.
We have learnt a great deal during this time, and all of that now flows directly into your projects:
- Experience that provides direction: Because for us, good market research doesn’t end with figures; it begins where decisions are made.
- Methods that have evolved with the market: We don’t offer cookie-cutter solutions or pure automation; instead, we combine time-honoured expertise with innovation.
- Empathy for people, not just figures: We place great importance on understanding what people really need. This approach has shaped our work since 1996.
- Clarity for better decisions: We reduce complexity rather than multiplying it. We link figures with context and an understanding of consumers.
Thank you for shaping the future with us over the past three decades!
In our anniversary year, we’re sharing the insights our colleagues have gained over 30 years at OPINION
Here are the first quotes from our colleagues on what we’ve learnt as market researchers:
- “The quality of the answers depends on the quality of the questions asked.”
- “Think outside the box: don’t just analyse data ‘mindlessly’, but also get to know, understand and monitor the markets.”
- “Technology speeds up our work, but thinking remains our most important tool.”
