New to Opinion’s management team, but not new to Opinion

Since April 2026, Nicole Mey has been a member of the management team at OPINION Market Research & Consulting GmbH, based in Nuremberg. She has over 20 years’ experience in market research, has been with OPINION since 2014 and was previously a team leader. With her extensive, long-standing expertise, she will significantly strengthen our management team and bring fresh impetus.

Managing Director Michael Blum is leaving the company at the end of the year. The appointment of Nicole Mey is intended to ensure the company’s successful course continues and to facilitate a smooth transition following Michael Blum’s departure.

Statement from Thomas Maurer (Managing Director of Opinion): We are delighted to welcome Nicole as Managing Director to our ranks. She is an excellent choice to strengthen our management team in the long term. We are very much looking forward to shaping our future together with her on board!

Manfred Tautscher (Managing Director of the INTEGRAL-SINUS-OPINION Group): With her positive attitude and extensive expertise, Nicole Mey will further strengthen the ISO Group. We would like to extend our special thanks to Michael Blum, who has played a key role in developing OPINION into an expert in consumer behaviour.

For further information, please visit www.opinion.de

Contact for enquiries:

OPINION Market Research & Consulting GmbH

Thomas Maurer

Telephone: +49 (0)911 - 39 364 - 57

Email: info@opinion.de